Beyond Bikes
Surrey Based Bike Shop and Servicing
CLIENT
Beyond Bikes
ROLE
Branding, stationery and cycling kit
BACKGROUND
Roots is a luxury interior design company specialising in sourcing bespoke fixtures, fittings, features and furniture. They are perfectionists in their craft and are well known for their attention to detail and unique style.
Their clientele are wealthy and are comfortable paying a premium for a premium service. Much of their business is within the City of London and projects rarely fall below to 100k mark. As a result, this brand needed to be high end.
This project is self-initiated for a fictional brand to demonstrate and build upon my branding skillset.
