Alé Custom
Custom Apparel Design
CLIENT
Alé Cycling
ROLE
Custom apparel design
BACKGROUND
The Alé clothing brand was founded in Verona, Italy, in 2013. Its roots go back to 1986 when its parent company APG began manufacturing kits under contract to the leading cycle clothing brands at the time. The Italian brand has been designing and making kits for top-level men’s and women’s pro teams for years and offers that expertise and custom design to cyclists of all abilities.
Their clientele are wealthy and are comfortable paying a premium for a premium service. Much of their business is within the City of London and projects rarely fall below to 100k mark. As a result, this brand needed to be high end.
Click the link below to find out more about the brand.
The Alé clothing brand was founded in Verona, Italy, in 2013. Its roots go back to 1986 when its parent company APG began manufacturing kits under contract to the leading cycle clothing brands at the time.
